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September 2026
The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?
October 2026
PM Forum Annual Conference 2026
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Leading international marketing teams: Three Cs to success
What drives international success? Keith Hardie speaks to marketing and business development leaders at three international firms and discovers connections, collaboration and culture are the key. Professional services is increasingly a global industry that requires...
Do not hide behind technology
Reading Alexander Low’s article on pages 10 and 11 had me fooled. The opening paragraphs, spoiler alert, were not in fact written by Alexander. They were written by a piece of software, called JasperAI. Given a few simple prompts, the software has created a narrative...
Land of confusion
In January, 40 years ago, the legendary ‘80s philosopher Phil Collins sang ‘I can feel it coming in the air tonight, oh lord’. I’m pretty sure professional services marketing wasn’t on his mind, but you can never be certain... Now, as we start a new year, it certainly...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
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Matching points
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