An early career working with some of the largest brands on the planet has instilled disciplines that are now building a successful in-house career. Marketing executive Alex Parry, at global insurer Markel, speaks to Matt Baldwin.
Many professional services marketers might not have heard of the specialty insurer Markel, but UK SMEs will almost
certainly know the name providing bespoke insurance solutions complemented with professional tax and law services.
Sitting behind these insurance products is a sophisticated marketing team, with Alex Parry shaping the way they are marketed to professional practices and how those lawyers and accountants promote them to their own clients.
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