Investing time in social media is work. It should be a key tool in your business development toolbox. Simon Marshall explains how.

It is fair to say that the legal sector was slow to explore and embrace the inherent power of social media platforms. The reasons for this are manifold, but they all essentially boil down to the sector’s innate small-c conservatism.

It is inculcated into lawyers from the earliest stages of their legal training that they have to guard just as closely their public utterances about their work as they do their clients’ confidentiality. And there are regulatory implications too, of course: loose lips not only sink reputations and careers but may also bring down the wrath of the Solicitors Regulation Authority (SRA).

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