Coming Soon!
The PM Forum’s members area will be available soon. PM Forum is all set to launch The Skills Development Platform.
The launch webinar is on 1st November 2023 at noon.
“The varied and insightful content of the programme provides food for thought and ideas for action throughout the year. It’s an invaluable network that enables members to tap into collective experiences.”
Susanne Pugsley
Head of Programming
Upcoming events
ESG Done Right: Building Trust, Winning Work, Avoiding Risk
As ESG continues to play a critical role in how firms are evaluated, marketing and business development professionals need to be able to communicate their organisation’s commitments clearly, responsibly and in line with regulatory expectations - particularly when it...
Making credible expertise visible in an AI-enabled market
Choosing the right expert or specialist advisor is hard as firms with deep expertise are frequently indistinguishable from those producing high‑volume generic output. Over 90% of professional services firms will be using AI to prepare bid and marketing documents in...
How marketing teams support AI and technology adoption
This in-person discussion will focus on the important role of marketing and communications teams in AI and technology adoption across professional services firms. The session will explore real‑world examples from within a professional services environment and will...
Did you miss one of our webinars?
Catch up now or select another video to watch. Take a look at these 3-minute teaser videos before watching the full content.
Linking Corporate Goals to Marketing Initiatives: Clients, Markets, and People
In this taster, Mary Cloonan shared best practices she has seen work across professional services firms over the past twenty years. Using the People, Clients, and Markets lens, she showed how marketing teams can connect corporate goals to strategies and tactics that...
Catching up on AI for Business Services in Professional Services
AI is moving fast, and most law firms are still figuring out what it really means for them. With pressure mounting to do more with less, BD, marketing and innovation teams have a crucial role to play in helping firms adapt. This session was designed to help attendees...
From Connection to Revenue: Activating High-Impact Client Relationships
In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships. Drawing on insights from the newly published book The...
What do delegates think?
“PM Forum events very much set the bar on what constitutes best practice.”
“If you’re a senior marketing/
BD professional the PM Forum
conference is the perfect
opportunity to take a step back
and re-prioritise your objectives.
It’s challenging and inspiring.”
“It was really interesting to learn about data use in different businesses and about senior marketing leadership in professional firm and how this differs.”