The rise of client development: How professional services firms are re-thinking growth

Many firms are placing greater emphasis on client-centric growth strategies and are investing in dedicated client development, client relationship management and client experience functions alongside traditional business development and marketing teams.

Join us on this webinar where we’ll speak with three client development professionals about their roles and how they interact with colleagues in other areas of marketing and BD to drive growth through existing clients.

The session will explore:

• Why client development roles are becoming increasingly prominent.

• How the client development function differs from traditional BD and marketing responsibilities.

• The impact these roles can have on client retention, cross-selling and relationship growth.

• How firms are measuring success and demonstrating return on investment.

• Future developments in client experience strategies across professional services.