Coming Soon!
The PM Forum’s members area will be available soon. PM Forum is all set to launch The Skills Development Platform.
The launch webinar is on 1st November 2023 at noon.
“The varied and insightful content of the programme provides food for thought and ideas for action throughout the year. It’s an invaluable network that enables members to tap into collective experiences.”
Susanne Pugsley
Head of Programming
Upcoming events
Digital Analytics Foundation
Most marketing teams in professional services have GA4 and very little confidence in it. This workshop gets you to the point where you can open your own analytics, find the numbers that matter and know which ones to ignore. It is the practical grounding that makes...
Coaching and consulting skills for marketing and BD
Every day we help fee-earners understand what’s required for effective marketing, business development and selling. And then we have to change fee-earner expectations and behaviour. Excellent communication, coaching and consulting skills are essential. This session...
GEO: The New Rules of Being Found – CMO Roundtable Series 2026
AI is changing how clients find us. As AI reshapes search, the strategies that once drove visibility are being rewritten in real time. Welcome to the era of Generative Engine Optimization (GEO). In this third instalment of our PM Forum Canada CMO Breakfast Roundtable...
Did you miss one of our webinars?
Catch up now or select another video to watch. Take a look at these 3-minute teaser videos before watching the full content.
Marketing to Gen z
Generation Z (aged between 11 and 26, and colloquially known as “zoomers”) are those who do not know life without the internet. With 62% of Gen Z indicating they have either started or intend to start their own business, and more than half of this age group being...
Best practice and quick wins: how to make the data journey work for your firm’s MBD strategy
In this webinar taster, we explored the pivotal role of data in shaping marketing and business development (MBD) strategies for professional services firms. The discussion focused on harnessing the wealth of data from various sources—such as adviser activities,...
What does it take to build brand advantage?
On Election Day, we were joined by brand guru Sholto Lindsay-Smith for a webinar where he used the findings of Industry’s hot-off-the-press survey of law firm brands to explore: -What do we mean by branding? -How important is branding anyway? -What makes a strong...
What do delegates think?
“PM Forum events very much set the bar on what constitutes best practice.”
“If you’re a senior marketing/
BD professional the PM Forum
conference is the perfect
opportunity to take a step back
and re-prioritise your objectives.
It’s challenging and inspiring.”
“It was really interesting to learn about data use in different businesses and about senior marketing leadership in professional firm and how this differs.”