by Ralph Jackson | May 1, 2024 | PM Magazine
Preparation is key to riding a crisis, says Ralph Jackson. As marketeers and PRs working in professional services know, having your firm or client criticised in your professions’ media is not great; it’s even worse when that can escalate to the legacy (or traditional)...
by Michael Evans | May 1, 2024 | PM Magazine
Benchmarking one firm’s reputation against another is challenging. But no longer, with the Positive Law Firm Reputation Index, or RepDex, shining a light on the world’s largest law firms say Michael Evans and Tom Boulton. Here are some facts about the media profiles...
by Matt Baldwin | May 1, 2024 | PM Magazine
From the UK’s busiest coffee shop to one of the world’s largest accountancy and advisory networks. Nikola Verespejova, the global Brand Manager at HLB, speaks to Matt Baldwin. Nikola Verespejova is a strong believer in serendipity. A Slovak national living in London...
by Bernard Savage | May 1, 2024 | PM Magazine
Too busy for business development? That, says Bernard Savage, misses the point. In the bustling realm of professional services, the notion of ‘being too busy for business development’ can be a tempting rationale. Amidst the flurry of client demands and operational...
by Neasa MacErlean | May 1, 2024 | PM Magazine
With the IBA shortly to descend on Mexico City, Neasa MacErlean speaks to Hugo Peña, Director of Business Development, Marketing and Communications at Gonzalez Calvillo. When the International Bar Association meets in Mexico City this September, a particular welcome...
by Caitlin Roxburgh | May 1, 2024 | PM Magazine
ESG is like an unfolding story, growing with time and keeping its readers invested, says Caitlin Roxburgh at The BD Consultancy. As environmental, social and governance (ESG) has broadened to encompass ever more pressing issues, it has also become less clearly defined...
