by Bev Burgess | May 19, 2025 | PM Magazine
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
by Tom Lee | May 19, 2025 | PM Magazine
A late comer to internal communications, Tom Lee is now a passionate convert. He explains how it underpins marketing and business development at Fenwick Elliott. I was a late convert to internal comms. It always struck me as a less-glamorous relation to press...
by Matt Baldwin | May 19, 2025 | PM Magazine
Kathryn Kneller, through her consultancy IC Mastery, has worked on internal comms projects for some of the world’s biggest and best-known businesses. Her clients include Nokia, HSBC, Vodafone, AstraZeneca and Unilever. And in her opinion, professional services firms...
by James Lumley | May 19, 2025 | PM Magazine
Frequently understaffed and underfunded, internal comms is often seen as the poor relation of PR. Even so, any firm that has employees, a brand and a strategy also needs to effectively communicate internally. James Lumley finds out more. “Internal comms is about...
by Matt Baldwin | May 19, 2025 | News, PM Magazine
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons Switalskis Solicitors Log in to read...
by Matt Baldwin | May 19, 2025 | News, PM Magazine
David Yates has joined Dechert as a Senior Client Development Manager. He joined from EY where he was an Assistant Director – Business Development. Esther Brice has joined Foot Anstey as a Digital Marketing Manager. She joins from Simmons & Simmons. Log in to read...
