by Ian Firth | Nov 18, 2024 | PM Magazine
Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose? Perhaps it’s time for a shift to a business value proposition instead, says Ian Firth, Co-Founder and Principal of Bright Space Communications. It’s often said...
by Emma Poole | Nov 18, 2024 | Editor's picks, PM Magazine
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
by Matt Baldwin | Nov 1, 2024 | PM Magazine
I used to love Twitter. It was a little like my favourite pub (The Alma, Wandsworth Town). A terrific mix of people, views, gossip, news, laughter and banter. Of course, there were the idiots, but they were largely left alone, pushed into the corner and ignored. The...
by PM Forum | Nov 1, 2024 | Job board, News, PM Magazine
PM Forum has conducted its annual marketing salary and performance reviews survey for the past 17 years. The latest was organised in October 2024 jointly with ICON, a 3,000 strong association for professional services marketers across the Asia-Pacific region. It was...
by Matt Baldwin | Nov 1, 2024 | News, PM Magazine
The Managing Partners’ Forum and the Centre for Professional Services Research have announced that the ceremony for the Professional & Business Services (PBS) Growth Awards will be an integral part of the PBS Growth Summit. The PBS Growth Awards (known as the MPF...
by Matt Baldwin | Nov 1, 2024 | News, PM Magazine
Hosted by Dechert at its new London office, over 65 marketers gathered to learn about the use of Generative AI (GenAI), writes Riana Unadkat, a Public Relations Assistant at Dechert. The panel comprised: • Rose Hall, Managing Director of Global Industries and Markets...
