How wellbeing drives leadership excellence

Wellbeing may have started as a buzzword, but it has recently become a vital foundation for sustainable performance and business-wide productivity in the high-stakes and demanding professional services environment, says Lisa-Marie Sikand. Professional services is a...

Much to look forward to?

John de Forte takes a sideways look at the world of professional services marketing. This issue: what the new government’s agenda means for professional firms and their marketing teams. It has often been said that Labour governments tend to be good for the...

AI in the professions A reputation battleground

The role of AI in the professions is not a new phenomenon but it continues to bring reputational risks, writes Ryan McSharry and Tal Donahue. Many will remember the emergence of Kira, which was adopted by the likes of Clifford Chance and Deloitte almost 10 years ago....

Capitalising on client criticism

Once you set an expectation that you’ll listen to clients then there is an unwritten contract to act, says Graham Archbold. In the briefing call ahead of the client interview, the relationship partner explained that regulatory work was constant but litigation had...

Are in-house teams set up for winning work?

Is it time to drop job titles and focus on task-based delivery, asks Christine Baltas? In-house marketing teams vary in approach depending on the needs of the business. And, while roles and responsibilities are designed and structured to reflect the services and...