by Matt Baldwin | Nov 1, 2025 | PM Magazine
In late September, Wedlake Bell revealed a very different brand. It is, says Georgina Bennett-Warner, the firm’s Head of Marketing, a typical “lover brand archetype” that looks to foster a deeper connection and reflect its passion for helping clients...
by Lynda Dupont-Blackshaw | Nov 1, 2025 | PM Magazine
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is a mistake, says Lynda Dupont-Blackshaw. We buy from brands we believe in, stay loyal to those that deliver and are influenced by those we respect. Brands that create trust understand that...
by Kim Tasso | Nov 1, 2025 | Editor's picks, PM Magazine
Some 200 professional services marketers attended the PM Forum’s 30th annual conference in central London. Kim Tasso joined them. To mark the 30th Annual PM Forum Conference, we shifted venues to the bright, modern Minster Building in the midst of insurance-land in...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
Chambers is investing significantly in how we work with law firms. Our ambition goes beyond recognising excellence: we aim to be true partners, helping firms articulate their story, win the right work, and inspire client confidence. Chambers consults widely to ensure...
by Matt Baldwin | Nov 1, 2025 | Editor's picks, PM Magazine
Law firm marketers question the value of the legal directories following substantial price rises and aggressive sales tactics, writes Matt Baldwin. Senior law firm marketers have reacted with frustration following substantial cost increases introduced by the private...
by James Lumley | Nov 1, 2025 | PM Magazine
West Country accountancy firm Albert Goodman put its name – and brand colours – into hot air. James Lumley discovers why it is sponsoring the Bristol International Balloon Fiesta. When professional services firms talk about brand-building, they can easily be...
