Global law firm Freshfields has appointed Michelle Holford as its Chief Marketing and Business Development Officer. It is, says the firm, a move that reinforces its continued focus on client relationships, market engagement and growth across its global platform.

Holford brings more than 25 years’ experience leading client, business development and commercial functions in the professional services sector. She previously held senior leadership roles at Freshfields, including Head of Client Solutions and Head of Marketing and Business Development for London.

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