by Eleanor Pinkerton | Nov 1, 2025 | PM Magazine
All organisations are keen to identify that ‘thing’ which makes them unique and allows them to stand out in a sea of sameness. For Thomson Snell & Passmore, it’s the fact that we are officially ‘the oldest law firm in operation’, says Eleanor Pinkerton. While this...
by Sam Ridgway | Nov 1, 2025 | PM Magazine
Corporate sponsorships can no longer be seen as just a tick-box exercise. Their true value lies not in brand awareness or CSR alone, but in authentic brand development. Sam Ridgway explains why White & Black recently secured a three-year partnership with Oxford...
by Gareth Willmer | Nov 1, 2025 | PM Magazine
Sponsorship demands creativity in activation to ensure marketing and BD messages hit home, says Gareth Willmer. As Cambridge Tech Week returned with the theme ‘Seizing the AI Advantage’, PEM was proud to be a sponsor. Supporting the event was about more than raising...
by Jack Osbon | Nov 1, 2025 | PM Magazine
In the world of AI and with a nod to a sci-fi classic, Jack Osbon explains how your lawyers can become terminators. Good science fiction storytelling gives us a look at possible futures whilst reflecting on the current. Today, many science fiction classics appear...
by Samantha Roberts | Nov 1, 2025 | PM Magazine
Marketing and business development teams are playing a stronger role in lateral partner hires, says Samantha Roberts. The remit of marketing and BD professionals in professional services firms is changing. Whilst demonstrating a return on investment on budget spend...
by Tom Chesher | Nov 1, 2025 | PM Magazine
The way you sound says everything about you. As AI makes comms more homogenous, having a distinct, ownable tone of voice is now a significant marketing opportunity, as Tom Chesher explains. Competition amongst law firms is fierce. Stringent training and regulation...
