Marked by robots

John de Forte takes a sideways look at the world of professional services marketing. This month: Should bid teams worry that their RFP responses could be scored by machines? The crowd gasped with astonishment – or rather murmured, as this was the Wimbledon Tennis...

Edge of burnout

The summer is a time when many of us head off for a week or two to recharge our batteries, spend meaningful time with family and friends before the busy autumn period. But when marketing and business development teams are working at 100 miles an hour, five days a week...