Mills & Reeve – AI unlocks client insights

by | Jul 1, 2024 | PM Magazine

Mills & Reeve’s Fearless Feedback client listening programme is widely recognised as one of the best in the professional services sector. But now, a new AI-powered platform developed by Meridian West is helping the firm unlock fresh insights that are driving...

When everything is ‘strategic’, is anything?

by | Jul 1, 2024 | PM Magazine

Are you suffering from Strategic Overload Syndrome? Lisa Alty has the cure. Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset...

Have a Break

by | Jul 1, 2024 | PM Magazine

What can professional services firms learn from KitKat? Anne Blackman unwraps KitKat’s brand success to give professional services marketers a break. Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to...

Challenge accepted : The rise of Hugh James

by | Jul 1, 2024 | PM Magazine

Hugh James is the largest law firm in Wales. It is well on track to becoming one the largest across England too. Joe Purcell, Director of Business Development and Marketing, talks to Neasa MacErlean about its recent rebrand, resilience and the colour red. Bright red...