As professional services firms place greater emphasis on growing existing client relationships, client development, relationship management and client experience roles are becoming increasingly important.
In this PM Forum webinar taster, Andy Clark, Ruth Heynes and Kelly Trafford , chaired by Anna Lake, explored the rise of client development and how these roles contribute to growth across professional services firms.
Key topics covered:
• Why client development roles are becoming more prominent
• How client development differs from traditional marketing and BD
• The impact on client retention, cross-selling and relationship growth
• Measuring success and demonstrating return on investment
• The future of client experience strategies in professional services
A valuable discussion for marketing, BD and client development professionals looking to understand how firms are rethinking growth through existing client relationships.
Members can watch the full webinar here:
View full webinar