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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
2024 Conference – Our future role starts today
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This year’s conference takes place on Thursday 26 September in London: “Our future role starts today”
Events & networking coming up
Birmingham, B4 6GA Botanic House, 100 Hills Road, Cambridge CB2 1PHTake back control of your time
How ESG can drive meaningful change and elevate your brand
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Partner and fee earner coaching : An in-house perspective
Creating a BD roadmap that gives fee-earners the confidence to step out of their comfort zones is the Moore Barlow way, writes Michelle Wheeler. How does that old saying go? ‘You can lead a horse to water, but you can’t make it drink.’ I am occasionally reminded of...
Ropes & Gray CONNECT – Building deep client relationships
Ropes & Gray CONNECT has delivered a near-unique business development coaching programme. Julia Robinson and David Sheldon explain how. As lawyers move beyond the early years of their careers many, if not most, feel unprepared for the business development...
Changing behaviours
BD training isn’t about taking technical experts and turning them into a salesforce. At its best, it is about behaviour change and personal growth, writes James Lumley. Lee Curtis’ frequent use of the taboo word ‘sales’ is deliberately designed to force fee earners to...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”