LinkedIn Best Practice for Professionals and Firms

This session is all about getting the most out of LinkedIn, whether you’re using it as an individual,  managing a company page or supporting fee-earners who are using it to promote their personal brand. We’ll cover how to make a profile stand out, share content that gets noticed, and engage with your audience in an authentic way. You’ll also learn how to use LinkedIn’s analytics to understand what’s working and what could be improved.

• Introduction: Why LinkedIn Matters
• Overview of LinkedIn’s role in professional and corporate branding
• Understand LinkedIn’s unique audience and opportunities for engagement
• Key trends and updates shaping LinkedIn usage in 2025

Build a Strong Personal Profile

• Craft a compelling headline and summary
• Best practice for showcasing skills, endorsements, and recommendations.
• Leverage featured content: Articles, posts, and media to highlight expertise
• Expand and engage with your network effectively
• Personal Profile Auditing Guide

Maximise Company Page Presence

• Establish a cohesive brand identity on LinkedIn
• Strategies for regular content updates: What, when, and how to post
• Use LinkedIn Showcase Pages to target niche audiences
• Engage employees as brand advocates: Encourage team involvement

Create Content That Works

• Understand the LinkedIn algorithm: What gets seen and why
• Formats that perform best: Posts, articles, polls, and video
• Storytelling on LinkedIn: Craft narratives that drive engagement
• Tips for maintaining a consistent tone and voice

Engagement Strategies

• Beyond likes: Encourage meaningful interactions and discussions
• Effective use of LinkedIn groups for networking and thought leadership
• Leverage LinkedIn Events and Live for broader reach

Understand LinkedIn Analytics

• Personal profiles: How to interpret profile views and post metrics
• Company pages: Key metrics to track for performance evaluation
• Use LinkedIn’s analytics to refine content and engagement strategies
• Introduction to LinkedIn Ads Manager for paid campaign insights

Closing Thoughts

• Quick recap of key takeaways
• Action plan: Tips for applying what was learned to daily LinkedIn activities
• Resources and tools for ongoing learning and optimisation.

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