PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Business development coaching – Why consistency is more important than intensity
Business Development Lead, DeloitteHabits beat gestures when building a BD culture, says Martin Bragg, Business Development Lead at Deloitte. Relationships oil the wheels of professional services. Even today, in a world of reverse auctions and ever more competitive...
The power of print
In a noisy world, print is enjoying a renaissance. Kate Roberts at Shakespeare Martineau explains why. As content managers within the professional services sector, we’re tasked with the crucial responsibility of creating and disseminating information to our target...
Doing the right thing?
Over the last few years, professional services firms have come under increasing pressure not just to do good, but to demonstrate that they are doing good both to their clients and to the world at large. How have they been doing this, and in what way is this impacting...
Articles from latest issue
Data Storytelling in Marketing – How to tell persuasive stories through data
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page...
Trendwatch – How business development and marketing will change in 2025
As we look to 2025, Joanna Milne, Head of Practice Business Development and...
Just a little patience
It’s time professional services marketers learned to embrace time and...
From strategy to software – Closing the gap between CRM goals and execution
For CRM initiatives to succeed, firms must ground their CRM choices in...
Welcome to the working week
Hybrid working is here to stay. But what are the pros and cons of hybrid...
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great...
Make it rain
What makes a rainmaker successful? Deborah Farone reveals the secrets of...
Data is my currency
Taking the leap from a big to a smaller firm, where marketing and BD starts...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be...
What clients expect from feedback programmes
Does your client feedback programme genuinely enrich the client experience?...
Can AI help?
One of the key features of effective client listening programmes is the...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most...
It’s time business leaders find their voice on LinkedIn
With individuals more trusted than organisations, why, asks Adam Powell, a...
Latest news
Marketing salaries 30% higher in Australia than the UK
PM Forum has conducted its annual marketing salary and performance reviews...
Ceremony for the PBS Growth Awards now part of the PBS Growth Summit
The Managing Partners’ Forum and the Centre for Professional Services Research...
London and South East – How AI is transforming professional services marketing
Hosted by Dechert at its new London office, over 65 marketers gathered to...
South West Sitting on the other side of the fence
The South West committee hosted an event in October in Exeter titled ‘Sitting...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”