PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
X marked the spot
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
Long live the Legal Queen
There are very few lawyers who have built a successful practice solely off the back of their social media presence and fewer who have built an entire firm. With close to one and a half million followers on TikTok, Instagram, Facebook and YouTube, Matt Baldwin has an...
Articles from latest issue
Last chance to attend PM Forum annual conference 19 September 2025
The much-anticipated PM Forum’s annual conference is almost upon us and its...
Client experience doesn’t take a holiday, even if your teams do…
Does your ‘out of office’ leave clients in the cold, asks Anna Lake. By the...
Understanding the link between legal directories and AI search
With directory researchers increasingly using AI to test the validity of...
Marked by robots
John de Forte takes a sideways look at the world of professional services...
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard...
Edge of burnout
The summer is a time when many of us head off for a week or two to recharge...
Best of Friends: Canada and the IBA
The IBA heads to Canada in November this year, and the PM Forum’s Canadian...
Building B2B Relationships
How to identify, map and develop key relationships to win more business. In a...
Face time, thought leadership and the decline of paid ads: What clients really want from your market
Stop guessing and start listening. Your clients already know what they want,...
You scratch my back…
If referral relationships aren’t in your BD plan, you might be missing a...
PM Forum welcomes the following new members
New members: Torkin Manes, Canada King & Spalding, United Arab Emirates...
On the move .
Caroline Tremlett Caroline Tremlett has joined Addleshaw Goddard as a Business...
Millions being lost by lawyers who fear appearing too ‘pushy’
Lawyers who do not refer clients to colleagues for fear of appearing pushy are...
Latest news
Building a PM Forum Community across Canada
The PM Forum continues to expand and reignite its presence in Canada, working...
Rickard Luckin appoints new marketing head
Accountants Rickard Luckin has announced the promotion of Kim Aaronricks to...
PM Forum launches Thought Leadership IntelligenceSM
Senior marketers at top-tier firms have historically been unsure how to choose...
PM Forum agrees strategic partnership with ICON Asia-Pacific
PM Forum has entered a strategic partnership with ICON Asia-Pacific, giving...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”