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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
AI in the professions A reputation battleground
The role of AI in the professions is not a new phenomenon but it continues to bring reputational risks, writes Ryan McSharry and Tal Donahue. Many will remember the emergence of Kira, which was adopted by the likes of Clifford Chance and Deloitte almost 10 years ago....
Capitalising on client criticism
Once you set an expectation that you’ll listen to clients then there is an unwritten contract to act, says Graham Archbold. In the briefing call ahead of the client interview, the relationship partner explained that regulatory work was constant but litigation had...
Are in-house teams set up for winning work?
Is it time to drop job titles and focus on task-based delivery, asks Christine Baltas? In-house marketing teams vary in approach depending on the needs of the business. And, while roles and responsibilities are designed and structured to reflect the services and...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
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