Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
PM Forum South West Summer Drinks
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Capitalising on client criticism
Once you set an expectation that you’ll listen to clients then there is an unwritten contract to act, says Graham Archbold. In the briefing call ahead of the client interview, the relationship partner explained that regulatory work was constant but litigation had...
Are in-house teams set up for winning work?
Is it time to drop job titles and focus on task-based delivery, asks Christine Baltas? In-house marketing teams vary in approach depending on the needs of the business. And, while roles and responsibilities are designed and structured to reflect the services and...
How effective client experience drives business growth
In today’s competitive marketplace, standing out has become more challenging. Firms need to focus attention on creating distinct and compelling client experience strategies to capture attention and above all create loyalty for the long term, says Rita Carolan. A...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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