Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
Making the most of marketing: the partner’s view
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Investment in a firm’s brand is an essential pre-condition for growth
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Highlights from the 2025 Professional Growth Summit
The Managing Partner’s Forum held its inaugural Professional Services Growth Summit. Kim Tasso was there. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28 March for the inaugural Professional Services Growth Summit. Many...
Beyond the bill : How marketing and BD teams drive value-based pricing success
Business development teams are law firms’ secret weapons in value-based pricing implementation. Shaun Jardine explains why. When I first started helping law firms implement value-based pricing and created the 8 P Point Plan™, I quickly realised something crucial....
It’s a matter of trust
How can professional service providers build trust amongst clients through reviews? PM Magazine asked Alicia Skubick, the Chief Customer Officer at Trustpilot, for advice. Trust is the cornerstone of many professional services, particularly in industries such as legal...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”