During this webinar, our esteemed speakers equiped marketers with essential knowledge and strategies to thrive in the dynamic digital landscape. They explored crucial aspects such as leveraging better channels, creating captivating digital content, and maximising return on investment by utilising Google’s revolutionary analytics tool, GA4, and cutting-edge Pay-Per-Click strategies. The key topics covered include: -Evolving the use of analytics post-GA4 -Incorporating AI in Marketing -Maximizing PPC and paid social budgets -Choosing the right channels and creating effective content.