Coming Soon!
The PM Forum’s members area will be available soon. PM Forum is all set to launch The Skills Development Platform.
The launch webinar is on 1st November 2023 at noon.
“The varied and insightful content of the programme provides food for thought and ideas for action throughout the year. It’s an invaluable network that enables members to tap into collective experiences.”
Susanne Pugsley
Head of Programming
Upcoming events
Navigating the future of professional services: leadership, investment and innovation
You are invited to an exclusive Round Table lunch bringing together marketing and business development leaders from professional services firms across the South West. Our speaker will be Jonathan Blair, Founder of Blair Advisory and former CEO of Womble Bond...
PM Forum Canada: CMO Roundtable series 2026
In this first PM Forum Canada CMO Roundtable of 2026, we’ll explore how to design the marketing and client development function our firms need today, and for the decade ahead. The role of the CMO (whether titled Chief Marketing, Chief Client, Chief Strategy, Chief...
How to Drive Profits Through Cross-Selling
Cross‑selling remains one of professional firms’ most under‑leveraged growth levers. With 84% of law firms reporting missed cross‑selling chances - and professional services leaders estimating revenue gains of 10–40% if cross selling is done well - there’s never been...
Did you miss one of our webinars?
Catch up now or select another video to watch. Take a look at these 3-minute teaser videos before watching the full content.
Linking Corporate Goals to Marketing Initiatives: Clients, Markets, and People
In this taster, Mary Cloonan shared best practices she has seen work across professional services firms over the past twenty years. Using the People, Clients, and Markets lens, she showed how marketing teams can connect corporate goals to strategies and tactics that...
Catching up on AI for Business Services in Professional Services
AI is moving fast, and most law firms are still figuring out what it really means for them. With pressure mounting to do more with less, BD, marketing and innovation teams have a crucial role to play in helping firms adapt. This session was designed to help attendees...
From Connection to Revenue: Activating High-Impact Client Relationships
In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships. Drawing on insights from the newly published book The...
What do delegates think?
“PM Forum events very much set the bar on what constitutes best practice.”
“If you’re a senior marketing/
BD professional the PM Forum
conference is the perfect
opportunity to take a step back
and re-prioritise your objectives.
It’s challenging and inspiring.”
“It was really interesting to learn about data use in different businesses and about senior marketing leadership in professional firm and how this differs.”