by Graham Archbold | Sep 1, 2025 | PM Magazine
Brand tracking is more than a marketing metric. It is the key to unlocking sustained investment in brand building, says Graham Archbold. A billboard with artfully curated imagery, a clever strapline, and your firm’s logo in the corner. A laser-targeted digital...
by Matt Baldwin | Sep 1, 2025 | PM Magazine
From criminology to fashion, Abi Lyons’ route into legal PR is anything but conventional as Matt Baldwin discovers. Abi Lyons is a PR Assistant at the international law firm Trowers & Hamlins. Apart from two short internships, it is her first job in public...
by Richard Chaplin | Sep 1, 2025 | Editor's picks, PM Magazine
Richard Chaplin introduces the Thought Leadership & Competitor (TLC) Intelligence toolkit – a novel solution that boosts cross-selling. Exclusively for PM Forum and Managing Partners’ Forum members, the toolkit uses AI to match client issues with relevant quality...
by Matt Baldwin | Sep 1, 2025 | Editor's picks, PM Magazine
When business development teams see themselves as business partners, it changes the way the role is approached. Laura Chamberlain tells Matt Baldwin how. To take on a global business development role supporting a top-tier practice at one of the world’s largest and...
by Susan Rose | Sep 1, 2025 | Editor's picks, PM Magazine
The way consumers buy professional services is changing. But are firms keeping up, asks PM Forum conference keynote Dr Susan Rose? Advances in technology are changing the ways we lead our lives. Nowhere is this more evident than in consumer marketing. Digitalisation...
by Heather T Lacey | Sep 1, 2025 | PM Magazine
If marketing and business development want to remain agile, innovative and truly reflective of the client base they serve, they cannot afford to overlook neurodivergent talent, argues Heather T Lacey. Neurodiversity is having its moment in the spotlight. If it’s not...
