by Ryan OSullivan | May 19, 2025 | PM Magazine
Relationship mapping is the key to winning new business, argues Dr Ryan O’Sullivan. Winning new business is a team effort. Research shows between eight and 13 decision-makers are involved on the client side, and they expect to engage with a diverse team in...
by Matt Baldwin | May 19, 2025 | PM Magazine
There will be very few law firms where the CEO knows the names of all 190 staff, and even fewer where those people are, like school, assigned a ‘house’. Alongside phenomenal growth, this is why Lawrence Stephens has been repeatedly tagged as the firm to watch. Matt...
by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
by Bev Burgess | May 19, 2025 | PM Magazine
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
by Tom Lee | May 19, 2025 | PM Magazine
A late comer to internal communications, Tom Lee is now a passionate convert. He explains how it underpins marketing and business development at Fenwick Elliott. I was a late convert to internal comms. It always struck me as a less-glamorous relation to press...
by Matt Baldwin | May 19, 2025 | PM Magazine
Kathryn Kneller, through her consultancy IC Mastery, has worked on internal comms projects for some of the world’s biggest and best-known businesses. Her clients include Nokia, HSBC, Vodafone, AstraZeneca and Unilever. And in her opinion, professional services firms...
