by Matt Baldwin | Jul 1, 2025 | News, PM Magazine
The PM Forum Canada Chapter is growing, and is thrilled to announce two exciting events that reflect our dynamic and expanding community. Monday, September 8, 2025 – Virtual Webinar (12–1 pm ET) Building Brand & Reputation in Canada: Navigating Geography, Culture...
by Matt Baldwin | Jul 1, 2025 | PM Magazine
Everton Football Club has announced Hill Dickinson as the official naming rights partner for the club’s new stadium at Bramley-Moore Dock that will see the iconic venue named the Hill Dickinson Stadium. This transformational partnership represents one of the largest...
by Matt Baldwin | Jul 1, 2025 | PM Magazine
Referral marketing has long been a source of work for professional services firms, yet for equally as long has been approached in a largely ad hoc and informal way. But no longer. Today, marketers are building and managing sophisticated referral programmes tracking...
by Dale Gorley | Jul 1, 2025 | Editor's picks, PM Magazine
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
by Matt Baldwin | Jul 1, 2025 | PM Magazine
Icarus gets lassoed into community engagement. Readers last found me dangling on the precipice of career doom. It was all the doing of Rosemary, our head of human potentiality & fulfilment, or whatever she is calling her department this week. She’s had the...
by Bob Mytton | Jul 1, 2025 | PM Magazine
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
