Kidd Aitken open in Shanghai

by | Jan 1, 2026 | News, PM Magazine

Directory consultants Kidd Aitkin Legal Marketing has opened a new office in Shanghai supporting law firms across the Asia Pacific region with directory submissions. The office is being led by Dennis Li, former head of greater China research at Chambers &...

How Ashtons Legal utilise AI search?

by | Jan 1, 2026 | PM Magazine

Ashtons Legal, a full-service firm across East Anglia and beyond, has been a Conscious client since 2018. Their long-term investment in SEO, digital marketing and client experience has positioned them well for AI search. Despite GEO and AI search being relatively new,...

Totum EOT

by | Jan 1, 2026 | News, PM Magazine

The professional services recruiter Totum Partners has transitioned to an Employee Ownership Trust (EOT). The new structure places the business in the hands of its employees who have helped build and make it successful. Log in to read...

From SEO to GEO

by | Jan 1, 2026 | PM Magazine

AI is redefining search, says Dan Hodges. Over the last 22 years, we have helped professional services firms succeed online. In that time, digital trends have shifted constantly, but the rise of generative search engine optimisation (GEO) and AI search marks a real...

Millie Grice : The first marketing apprentice

by | Jan 1, 2026 | PM Magazine

CBRE has long championed the apprenticeship route into the real estate industry, and that now extends to its marketing and communications team. Millie Grice shares her journey with Matt Baldwin. The typical route into professional services marketing involved A-levels,...