by Matt Baldwin | Jul 1, 2025 | PM Magazine
Referral marketing has long been a source of work for professional services firms, yet for equally as long has been approached in a largely ad hoc and informal way. But no longer. Today, marketers are building and managing sophisticated referral programmes tracking...
by Dale Gorley | Jul 1, 2025 | Editor's picks, PM Magazine
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
by Matt Baldwin | Jul 1, 2025 | PM Magazine
Icarus gets lassoed into community engagement. Readers last found me dangling on the precipice of career doom. It was all the doing of Rosemary, our head of human potentiality & fulfilment, or whatever she is calling her department this week. She’s had the...
by Bob Mytton | Jul 1, 2025 | PM Magazine
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
by Thomas Coles | Jul 1, 2025 | PM Magazine
A clear referral strategy will broaden a firm’s business development reach, generating more fees from more people, argues Thomas Coles. Research has repeatedly shown that more than 80% of satisfied clients are willing to recommend a firm but less than 30% do so...
by Mark Bilson | Jul 1, 2025 | PM Magazine
The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck. Too many firms still evaluate technology through a 1990s procurement lens: issue an...
