by Lindsay Ryan | Jan 1, 2026 | Editor's picks, PM Magazine
Marketing and business development is facing its clean-up, shape-up and skill-up moment if it is to guide AI strategies, says Lindsay Ryan. The AI era is redefining the boundaries of marketing and business development. From predictive insights to hyper-personalised...
by James Lumley | Jan 1, 2026 | PM Magazine
Will AI spell the death of the billable hour, asks James Lumley? Professional services firms face a fundamental paradox: they sell time while AI saves time. If a task that previously took three weeks now takes three days, what should the client pay? “I’ve spoken to a...
by James Lumley | Jan 1, 2026 | Editor's picks, PM Magazine
Anybody who has worked for any amount of time in the marketing and BD department of a UK law firm is likely to have a visceral reaction to the phrase ‘directory submissions’. Chambers & Partners and The Legal 500 were once, for those who are lucky enough not to...
by John de Forte | Jan 1, 2026 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...
by Jim Walton | Jan 1, 2026 | PM Magazine
Behind every rebrand is a debrand. Firms must streamline, strengthen and stay ahead, says Jim Walton. If you’re a brand or marketing director in an established firm, you’ll know that ‘letting go’ is easier said than done. For many senior partners, the existing brand...
by James Fielding | Jan 1, 2026 | PM Magazine
When firms uplift operational maturity and reduce rainmaker-dependence for revenue, performance measures surge, says James Fielding. Camojee recently led a survey of 202 professional services firms, including 135 law firms, and a clear pattern emerged: the firms that...
