by Richard Crook | Jan 1, 2024 | PM Magazine
Saffery announced a major milestone in its 168-year history with a comprehensive rebrand. Marketing and Business Development Director Richard Crook unwraps the components of a successful branding project. Navigating the complex terrain of rebranding in professional...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
The law firm Taylor Walton has launched a dynamic new brand that reinforces and reflects the collaborative way it works with businesses and private individuals across Hertfordshire and Bedfordshire. The firm, with offices in St Albans, Luton and Harpenden, has a...
by Stuart Dodds | Jan 1, 2024 | PM Magazine
Pricing and profitability have remained two constants for leadership teams. Increasingly marketing and BD is at the heart of those discussions. But how confident are your pricing strategies? Stuart Dodds offers three steps to more confident pricing. Marketing and BD...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Change sometimes creeps up on us so slowly that we barely notice the impact it has. Other times, it hits you hard, changing everything in an instant. Professional services marketing is, I believe, heading for one of those defining moments. The next five years will...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A degree in geology and gemmology is perhaps an unconventional route into professional services marketing but it brings more than a sparkle to the role at Barnes Roffe. Marketing Executive Victoria Fletcher speaks to Matt Baldwin. BarnesRoffe is a top 50 accountancy...
by Neasa MacErlean | Jan 1, 2024 | PM Magazine
Linford Grey has established itself as a digital accountancy firm, taking advantage of the digital revolution to win new work. Its marketing team was crowned ‘In-House Marketing Team of the Year’ at the annual Accounting Excellence Awards. Sophie Redman, its Head of...
