Have a Break

Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to explore consumer marketing content and draw inspiration from it. With some tailoring, nuance and imagination it can offer insights drawing on consumer...

The power of print

In a noisy world, print is enjoying a renaissance. Kate Roberts at Shakespeare Martineau explains why. As content managers within the professional services sector, we’re tasked with the crucial responsibility of creating and disseminating information to our target...

Doing the right thing?

Over the last few years, professional services firms have come under increasing pressure not just to do good, but to demonstrate that they are doing good both to their clients and to the world at large. How have they been doing this, and in what way is this impacting...