by Dale Gorley | Jul 1, 2025 | Editor's picks, PM Magazine
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
by Matt Baldwin | Jul 1, 2025 | Editor's picks, PM Magazine
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
by Alice Nutbrown | Jul 1, 2025 | Editor's picks, PM Magazine
An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...
by Ben Girdlestone | May 19, 2025 | Editor's picks, PM Magazine
t has been a tumultuous start for US law firms under the Trump spotlight. Ben Girdlestone explores the reputational challenges. Normally, leaving the drafting of an article to the last minute before the deadline will only result in giving both the author and their...
by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Kim Tolkien is the Business Development Manager for the global intellectual property practice at Clifford Chance. She is also the founder of the Legal BD Futures Forum. Kim Tolkien has recently been promoted, taking her first manager role at the law firm Clifford...
by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
