by Jeremy Ford | Mar 1, 2025 | Editor's picks, PM Magazine
Fifth Day is an advocacy initiative across the UK to promote and develop pro bono work by professional staff across law firms. Fifth Day was founded in 2022 by professional services communications expert Fred Banning. At the time, Fred explained: “In 2018, I applied...
by Nick Misquitta | Mar 1, 2025 | Editor's picks, PM Magazine
Events have long been a cornerstone of professional services marketing, and firms are often generous in allowing third parties to use that event space. But, asks Nick Misquitta, do they really bring any lasting value? The value of venue space has never been higher....
by James Lumley | Mar 1, 2025 | Editor's picks, PM Magazine
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
by Matt Baldwin | Jan 21, 2025 | Editor's picks, PM Magazine
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
by Matt Baldwin | Jan 21, 2025 | Editor's picks, PM Magazine
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
by James Lumley | Jan 21, 2025 | Editor's picks, PM Magazine
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
