by PM Forum | Mar 10, 2026 | Editor's picks, PM Magazine
Barney O’Kelly asks whether the deification of data created a false god for professional services marketing? To be clear, I don’t hate data. The right numbers, interpreted in the right way, can be very powerful. However, many firms don’t have the right data, and many...
by PM Forum | Mar 10, 2026 | Editor's picks, PM Magazine
Kent law firm Whitehead Monckton has turned its back on private equity investment, transitioning into an Employee Ownership Trust. Its Managing Director Christopher Longden explains why. Whitehead Monckton, a leading law firm based in Kent, has taken two major steps...
by Matt Baldwin | Mar 10, 2026 | Editor's picks, PM Magazine
The professional services marketing and business development landscape has changed dramatically over the past decade, and continues to do so. he rise of specialist roles and growing professionalism not only makes it a business-critical function in firms, but stands...
by Kate Kelly | Jan 1, 2026 | Editor's picks, PM Magazine
Kate Kelly has joined the Emerging Leaders Programme for marketers and business development professionals at Simmons & Simmons. She shares her experience. Have you ever considered what truly makes a good leader? Not just a manager, but a genuine leader? Perhaps...
by Lindsay Ryan | Jan 1, 2026 | Editor's picks, PM Magazine
Marketing and business development is facing its clean-up, shape-up and skill-up moment if it is to guide AI strategies, says Lindsay Ryan. The AI era is redefining the boundaries of marketing and business development. From predictive insights to hyper-personalised...
by James Lumley | Jan 1, 2026 | Editor's picks, PM Magazine
Anybody who has worked for any amount of time in the marketing and BD department of a UK law firm is likely to have a visceral reaction to the phrase ‘directory submissions’. Chambers & Partners and The Legal 500 were once, for those who are lucky enough not to...
