by Kim Tasso | Nov 1, 2025 | Editor's picks, PM Magazine
Some 200 professional services marketers attended the PM Forum’s 30th annual conference in central London. Kim Tasso joined them. To mark the 30th Annual PM Forum Conference, we shifted venues to the bright, modern Minster Building in the midst of insurance-land in...
by Matt Baldwin | Nov 1, 2025 | Editor's picks, PM Magazine
Law firm marketers question the value of the legal directories following substantial price rises and aggressive sales tactics, writes Matt Baldwin. Senior law firm marketers have reacted with frustration following substantial cost increases introduced by the private...
by James Lumley | Nov 1, 2025 | Editor's picks, PM Magazine
From hot-air balloons to horticultural show gardens, professional services firms are rethinking what sponsorship can do. In an era of brand building, visibility and values, James Lumley explores how firms are activating partnerships that go beyond the logo. For...
by Richard Chaplin | Sep 1, 2025 | Editor's picks, PM Magazine
Richard Chaplin introduces the Thought Leadership & Competitor (TLC) Intelligence toolkit – a novel solution that boosts cross-selling. Exclusively for PM Forum and Managing Partners’ Forum members, the toolkit uses AI to match client issues with relevant quality...
by Matt Baldwin | Sep 1, 2025 | Editor's picks, PM Magazine
When business development teams see themselves as business partners, it changes the way the role is approached. Laura Chamberlain tells Matt Baldwin how. To take on a global business development role supporting a top-tier practice at one of the world’s largest and...
by Susan Rose | Sep 1, 2025 | Editor's picks, PM Magazine
The way consumers buy professional services is changing. But are firms keeping up, asks PM Forum conference keynote Dr Susan Rose? Advances in technology are changing the ways we lead our lives. Nowhere is this more evident than in consumer marketing. Digitalisation...
