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Bidding & listening strategies for winning work and retaining key accounts

by pmforum.co.uk | Mar 20, 2024 | Scotland, Webinar Taster

In this national webinar, Francesca Ayers and Paul Roberts outlined current trends and lead an advanced walkthrough of the client bidding and listening cycle, enabling members to win more work and retain key accounts. Specific areas to be covered include: Live...

Profit is not purpose: putting the ‘why’ into professional services marketing and BD

by PM Forum | Mar 1, 2024 | Webinar Taster, Events & Webinars, London

Every business has a purpose – whether they know it or not. Increasingly, clients and employees are looking beyond the financials to understand how businesses align with their values and desired impact on the world. The rise and rise of purpose-based marketing...

Generative AI – Going Beyond the Content…

by PM Forum | Feb 28, 2024 | Events & Webinars, South West, Webinar Taster

ChatGPT took the world by storm last year and has presented big opportunities for Marketers. In this webinar taster, Alastair Banks took us through the history of AI and the dos and don’ts of generative AI within Marketing. He covered actionable prompt creation,...

The Apprentice: a panel discussion on the role and contribution of marketing apprentices

by PM Forum | Feb 12, 2024 | Webinar Taster, Events & Webinars, South East

Apprenticeships are an increasingly popular route into professional services marketing. Whether digital marketing, events, communications or BD, apprentices bring valuable contributions to their firms, close the generation gap and solve recruitment challenges at...

A look ahead to 2024: Insights from the 12th International Marketing Benchmark

by PM Forum | Jan 26, 2024 | Webinar Taster, Events & Webinars, London

In this short webinar taster, you will learn how do professional services firms plan to respond to the marketing & business development challenges and opportunities in the coming year? The findings of the 12th annual International Marketing Benchmark allow you to...

Brand, reputation and thought leadership – developing thought leadership for cultural and commercial success

by PM Forum | Nov 30, 2023 | Webinar Taster, Events & Webinars, North West

In this webinar taster of ‘Brand, reputation and thought leadership – developing thought leadership for cultural and commercial success’ webinar hosted by the North West Committee, we were joined by Rachael Kinsella, Editorial and Content Director at...
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