by PM Forum | Jul 16, 2025 | Events & Webinars, London, Webinar Taster
Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking...
by PM Forum | Jul 7, 2025 | Events & Webinars, London, Webinar Taster
In this webinar, two outspoken advocates in favour of advertising by professional services firms came together—not to sell, but to scrutinise. They explored what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck....
by PM Forum | May 1, 2025 | Events & Webinars, London, Webinar Taster
Bids, pitches, proposals – whatever your terminology, tendering remains a vital part of winning new client work across professional services. But the landscape is shifting. With evolving client expectations, branding trends, and new technologies, successful pitching...
by PM Forum | Mar 24, 2025 | Events & Webinars, London, Webinar Taster
Making improvements to client service and experience was selected as the number one priority for marketing and BD teams in 2025 by CMOs and BD leaders who participated in the Forum’s annual Strategy & Marketing Benchmark. This drive for improvement in CX raises...
by Alastair Beddow | Jan 23, 2025 | Events & Webinars, London, South East, Webinar Taster
In this webinar, we explored how professional services firms responded to the marketing and business development challenges and opportunities of the year. The findings of the 13th annual Strategy & Marketing Benchmark provided valuable insights, allowing...
by PM Forum | Nov 13, 2024 | Events & Webinars, London, Webinar Taster
Focusing solely on innovative pricing models overlooks those vital pricing conversations between BD and marketing professionals and frontline advisers. This webinar explored how best to support your frontline advisers when negotiating fees with clients. In this...
