by PM Forum | Feb 3, 2026 | Events & Webinars, London, South East, Webinar Taster
How do professional services and B2B firms capitalise on the strategic marketing and business development opportunities emerging for 2026? In this webinar, we explored the findings of the 14th annual Strategy and Marketing Benchmark, which will allow you to compare...
by PM Forum | Oct 17, 2025 | Events & Webinars, London, Webinar Taster
As part of our Black History Month celebrations, we hosted an engaging conversation exploring how professional services firms can move beyond buzzwords to embrace inclusive marketing that creates real impact. The discussion unpacked what inclusion looks like in...
by PM Forum | Jul 16, 2025 | Events & Webinars, London, Webinar Taster
Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking...
by PM Forum | Jul 7, 2025 | Events & Webinars, London, Webinar Taster
In this webinar, two outspoken advocates in favour of advertising by professional services firms came together—not to sell, but to scrutinise. They explored what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck....
by PM Forum | May 1, 2025 | Events & Webinars, London, Webinar Taster
Bids, pitches, proposals – whatever your terminology, tendering remains a vital part of winning new client work across professional services. But the landscape is shifting. With evolving client expectations, branding trends, and new technologies, successful pitching...
by PM Forum | Mar 24, 2025 | Events & Webinars, London, Webinar Taster
Making improvements to client service and experience was selected as the number one priority for marketing and BD teams in 2025 by CMOs and BD leaders who participated in the Forum’s annual Strategy & Marketing Benchmark. This drive for improvement in CX raises...
