by PM Forum | Sep 12, 2025 | Canada, Events & Webinars, Webinar Taster
In a world where perception is shaped not just by our own actions—but increasingly by digital platforms, algorithms, and third-party voices—how do B2B firms truly build trust and visibility in the Canadian market? This session brought together seasoned marketing and...
by PM Forum | Jul 16, 2025 | Events & Webinars, London, Webinar Taster
Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking...
by PM Forum | Jul 7, 2025 | Events & Webinars, London, Webinar Taster
In this webinar, two outspoken advocates in favour of advertising by professional services firms came together—not to sell, but to scrutinise. They explored what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck....
by PM Forum | Jun 23, 2025 | Events & Webinars, North West, Webinar Taster
Are you leveraging Gen AI to improve and evolve your marketing activity? This national webinar organised by North West committee, aimed to deepen knowledge through real-world case studies and actionable insights. This session is focused on: How Gen AI can be utilised...
by PM Forum | May 28, 2025 | East of England, Events & Webinars, Webinar Taster
As Marketing & BD professionals, our role centres on helping frontline advisers add value to client relationships. Yet how much time do we devote to considering the extent that our marketing activities are adding value across the firm, and where we could add more...
by PM Forum | May 1, 2025 | Events & Webinars, London, Webinar Taster
Bids, pitches, proposals – whatever your terminology, tendering remains a vital part of winning new client work across professional services. But the landscape is shifting. With evolving client expectations, branding trends, and new technologies, successful pitching...
