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Profit is not purpose: putting the ‘why’ into professional services marketing and BD

by PM Forum | Mar 1, 2024 | Webinar Taster, Events & Webinars, London

Every business has a purpose – whether they know it or not. Increasingly, clients and employees are looking beyond the financials to understand how businesses align with their values and desired impact on the world. The rise and rise of purpose-based marketing...

Generative AI – Going Beyond the Content…

by PM Forum | Feb 28, 2024 | Events & Webinars, South West, Webinar Taster

ChatGPT took the world by storm last year and has presented big opportunities for Marketers. In this webinar taster, Alastair Banks took us through the history of AI and the dos and don’ts of generative AI within Marketing. He covered actionable prompt creation,...

Igniting excellence: How PM Forum’s Skills Development Platform fuels growth through healthy competition

by PM Forum | Feb 24, 2024 | Skills Development Platform

The journey towards excellence often takes the form of a competitive race in professional services. However, the term “competition” doesn’t merely imply a race to outdo one another; instead, it’s a catalyst for growth, pushing individuals and...

The Apprentice: a panel discussion on the role and contribution of marketing apprentices

by PM Forum | Feb 12, 2024 | Webinar Taster, Events & Webinars, South East

Apprenticeships are an increasingly popular route into professional services marketing. Whether digital marketing, events, communications or BD, apprentices bring valuable contributions to their firms, close the generation gap and solve recruitment challenges at...

Operational excellence: Unleashing team leaders’ potential with PM Forum’s Skills Development Platform

by PM Forum | Feb 8, 2024 | Skills Development Platform

In the professional services realm, senior leaders bear the responsibility of orchestrating not just efficient teams but harmonised learning and development strategies. In this quest for strategic mastery, PM Forum’s Skills Development Platform emerges as a...
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