A Walled Garden

by | Nov 1, 2024 | PM Magazine

WeChat is the place to be if you want to market to China. And it is very different from LinkedIn, Instagram, Facebook and TikTok, as Mike Golden explains to James Lumley. “China has a few social media platforms,” says Mike Golden, who runs marketing agency Brandigo’s...

Star power?

by | Sep 1, 2024 | PM Magazine

Withers LLP’s eye-catching thought leadership campaign shows that you don’t need to resort to the obvious to tell a great story. James Lumley finds out more. Withers LLP’s now famous thought leadership campaign, developed with the Financial Times commercial...

Following the Leader

by | Sep 1, 2024 | PM Magazine

What is ‘thought leadership’ and what is it good for? James Lumley goes on a quest to pin down exactly what this frequently used buzzword really means, and how it can help professional services firms to leverage their brands and make sales. Claire Mason, founder of...

Changing behaviours

by | Jul 1, 2024 | PM Magazine

BD training isn’t about taking technical experts and turning them into a salesforce. At its best, it is about behaviour change and personal growth, writes James Lumley. Lee Curtis’ frequent use of the taboo word ‘sales’ is deliberately designed to force fee earners to...

BD or not to BD Is coaching the answer?

by | Jul 1, 2024 | PM Magazine

Actuaries don’t market the services of insurance companies and software developers rarely put their coders in front of clients. Yet, even as professional services firms become better at harnessing the expertise of marketeers, the sector is increasingly training...