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There’s a bot for that… How artificial intelligence is transforming professional services marketing

by James Lumley | Jan 1, 2026 | Editor's picks, PM Magazine

Anybody who has worked for any amount of time in the marketing and BD department of a UK law firm is likely to have a visceral reaction to the phrase ‘directory submissions’. Chambers & Partners and The Legal 500 were once, for those who are lucky enough not to...

Lifting off: Why Albert Goodman backed the Bristol Balloon Fiesta

by James Lumley | Nov 1, 2025 | PM Magazine

West Country accountancy firm Albert Goodman put its name – and brand colours – into hot air. James Lumley discovers why it is sponsoring the Bristol International Balloon Fiesta. When professional services firms talk about brand-building, they can easily be...

Burnishing your brand or buying a badge?

by James Lumley | Nov 1, 2025 | Editor's picks, PM Magazine

From hot-air balloons to horticultural show gardens, professional services firms are rethinking what sponsorship can do. In an era of brand building, visibility and values, James Lumley explores how firms are activating partnerships that go beyond the logo. For...

Brodies wants to be the model law firm for mental health. Is it getting there?

by James Lumley | Sep 1, 2025 | PM Magazine

It’s not fruit on a Friday. That’s the line Emma Newlands comes back to, writes James Lumley. Wellbeing, she says, can’t be an add-on. It has to be stitched into the culture of a firm – into its office design, billable hour targets, its trauma response playbook and...

You can’t wellness your way out of a toxic culture

by James Lumley | Sep 1, 2025 | PM Magazine

While mental health support for fee-earners has long been on the radar, many business development and marketing teams still face high pressure with little protection. A growing number of firms are learning that real change comes from culture, not quick fixes, as James...
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