by Alastair Beddow | Mar 1, 2024 | PM Magazine
The results of the 12th annual PM Forum and Meridian West International Marketing Benchmark suggest some CMOs are forging ahead in areas such as CX strategy and AI adoption, while others risk behind left behind, writes Alastair Beddow. Despite a persistently lukewarm...
by Alastair Beddow | Mar 12, 2023 | PM Magazine
Now a decade old, our annual Marketing Leaders’ Benchmark shows that marketers are not letting the continued disruption of the pandemic derail their plans for a successful 2022. Alastair Beddow reports. Predicting the future is inherently risky. Ten years ago – when...
