Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
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Research, Surveys, and Poll Findings
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PM magazine
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
From client listening to commercial growth: turning insight into revenue
Most firms are collecting client feedback. Few are turning it into revenue. Tyna Adediran at Kreston Pedabo in Nigeria explains how the Kreston Global network turns insight into revenue. Professional services firms pour significant resources into marketing and...
The voice of the client
After a career in global law firms, Stephen Arnold joined Foot Anstey as its first Chief Client Officer. He tells Matt Baldwin why ambitious national firms can offer marketers greater influence, faster change and a louder client voice. Stephen Arnold has built a...
Stop chasing AI optimisation shortcuts
There is no shortage of specialists promising GEO, AIO and AI optimisation strategies. But for professional services firms, the route to visibility may be far less complicated – and far less exciting – says Michelle Hughes. A few weeks ago, I was doing my daily check...
Webinar & Recordings
10 website improvements on a tight budget
by | Feb 14, 2023
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
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