Every business has a purpose – whether they know it or not.
Increasingly, clients and employees are looking beyond the financials to understand how businesses align with their values and desired impact on the world. The rise and rise of purpose-based marketing indicates that brands which define and articulate a clear and authentic purpose – both internally and externally – enjoy advantages over those that don’t in the war for business and talent.
In this webinar taster, we asked leaders in brand, marketing and BD questions to identify the opportunities presented by purpose-driven marketing and advice for professionals looking to bring out the ‘why’ in their marketing and business development strategies.
