PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
Articles from latest issue
From hunches to hard data
Brand tracking is more than a marketing metric. It is the key to unlocking...
Abi Lyons – From fashion to law
From criminology to fashion, Abi Lyons’ route into legal PR is anything but...
A novel solution that boosts cross-selling
Richard Chaplin introduces the Thought Leadership & Competitor (TLC)...
A community of connections
When business development teams see themselves as business partners, it...
Everyone’s an expert
The way consumers buy professional services is changing. But are firms keeping...
The power of harnessing neurodivergent talent
If marketing and business development want to remain agile, innovative and...
Running on empty
Marketers need a new blueprint for energy, performance and leadership because...
Brodies wants to be the model law firm for mental health. Is it getting there?
It’s not fruit on a Friday. That’s the line Emma Newlands comes back to,...
You can’t wellness your way out of a toxic culture
While mental health support for fee-earners has long been on the radar, many...
On the move .
Tom Dunn Tom Dunn has joined Simmons & Simmons as a Business Development...
Harnessing AI for growth – insights from Cambridge
On 1 July, the East of England Committee hosted a forward-looking event at the...
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head...
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per...
Latest news
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
On the move
David Yates has joined Dechert as a Senior Client Development Manager. He...
PM Forum India launch
The who’s who of the professional services marketing community convened to...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”