PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Fifth Day: Promoting pro bono
Fifth Day is an advocacy initiative across the UK to promote and develop pro bono work by professional staff across law firms. Fifth Day was founded in 2022 by professional services communications expert Fred Banning. At the time, Fred explained: “In 2018, I applied...
Does providing office space open doors?
Events have long been a cornerstone of professional services marketing, and firms are often generous in allowing third parties to use that event space. But, asks Nick Misquitta, do they really bring any lasting value? The value of venue space has never been higher....
Always learning
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
Articles from latest issue
From Tudors to TikTok : How to celebrate the world’s oldest law firm
All organisations are keen to identify that ‘thing’ which makes them unique...
Beyond the tick box : Unlocking the value of corporate partnerships
Corporate sponsorships can no longer be seen as just a tick-box exercise....
PEM at Cambridge Tech Week : Sponsoring innovation, supporting growth
Sponsorship demands creativity in activation to ensure marketing and BD...
I’ll be back
In the world of AI and with a nod to a sci-fi classic, Jack Osbon explains how...
Integrating lateral hires
Marketing and business development teams are playing a stronger role in...
Why all firms sound the same, why they shouldn’t – and how to create standout
The way you sound says everything about you. As AI makes comms more...
Anna Weeden Marketing the creatives
A deep passion for the creative industries builds great marketers. Anna Weeden...
Why standing still isn’t an option Refreshing a professional services brand in 2025
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares...
The Lover Brand
In late September, Wedlake Bell revealed a very different brand. It is, says...
Trust in the balance : Brands and DEI in a shifting world
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is...
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual...
Chambers reacts
Chambers is investing significantly in how we work with law firms. Our...
Chambers hits law firms with stiff price increases as sales teams target partners
Law firm marketers question the value of the legal directories following...
Latest news
On the move .
Caroline Tremlett Caroline Tremlett has joined Addleshaw Goddard as a Business...
Millions being lost by lawyers who fear appearing too ‘pushy’
Lawyers who do not refer clients to colleagues for fear of appearing pushy are...
Lucy Rao joins Kennedys as Global Business Development Director
Global law firm Kennedys has appointed Lucy Rao as Global Business Development...
Trio for Womble Bond Dickinson
Law firm Womble Bond Dickinson has grown its BD team with the appointment of...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”