PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Leadership styles – How do they affect culture and job satisfaction?
Effective leadership styles play a crucial role in retaining talent within the workplace. When leadership changes occur, it brings a level of uncertainty which can often lead to feelings of stress and anxiety, playing a significant role in staff mental health and...
When everything is ‘strategic’, is anything?
Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset morphing into a catchall that can, paradoxically, mean everything and...
Have a Break
Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to explore consumer marketing content and draw inspiration from it. With some tailoring, nuance and imagination it can offer insights drawing on consumer...
Articles from latest issue
Trio for Womble Bond Dickinson
Law firm Womble Bond Dickinson has grown its BD team with the appointment of...
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What’s next in Canada: Opportunities to learn, connect and grow
The PM Forum Canada Chapter is growing, and is thrilled to announce two...
Hill Dickinson announced as official stadium naming rights partner for new Everton stadium
Everton Football Club has announced Hill Dickinson as the official naming...
Treat them as clients
Referral marketing has long been a source of work for professional services...
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising...
Dodging a bullet (but not for long)
Icarus gets lassoed into community engagement. Readers last found me dangling...
Eyes. Head. Heart.
Brands are not built in boardrooms or brainstorms. They are built in the...
Systemising referrals in professional services
A clear referral strategy will broaden a firm’s business development reach,...
Rethinking technology evaluations in professional services
The way professional services firms respond to pitches and tenders is broken....
Winning work in the age of AI -How professional services firms are transforming proposal generation
The way professional services firms respond to pitches and tenders is broken....
Macpherson Kelley’s Amplifier success
When the Australian law firm Macpherson Kelley adopted the Amplifier approach...
The trust sellers – Helping marketing professionals move beyond the leap of faith
Greg Tilse explains how leading professional services firms use real-time...
Latest news
Reed Smith names Gillian Ward as Chief Marketing and Business Development officer
Global law firm Reed Smith has appointed Gillian Ward, a senior leader with...
Brodies appoints Julie McConnell to lead marketing and business development
Leading Scottish lawyers Brodies has appointed Julie McConnell as its Business...
On the move…
Natalia Ruiz-Moreno Lee & Thompson has appointed Natalia Ruiz-Moreno as...
Haysmacintyre reveals new name and brand
Award-winning top 10 London accountancy firm haysmacintyre has unveiled a new...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”