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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Perspectives: A Gallery Tour for the Modern Marketer
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
2024: a year of winners and losers in professional services marketing
The results of the 12th annual PM Forum and Meridian West International Marketing Benchmark suggest some CMOs are forging ahead in areas such as CX strategy and AI adoption, while others risk behind left behind, writes Alastair Beddow. Despite a persistently lukewarm...
Translating data into actionable insights
Totum consultant Jennifer Owen talks to Matt Stevens at Dentons and Steve Carlton at Slaughter and May about how they are using data to unlock intelligence. Today’s explosion in data, together with the rise of artificial intelligence (AI) and machine learning,...
Case study: Barnett Waddingham
Independent professional services consultancy Barnett Waddingham has embraced data-led marketing. Marketing Insights Manager Nina Stanfield and Marketing Campaigns Manager Karen Hamilton explain more. Most of the marketing we do is digital marketing, and much of what...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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