Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2026
October 2026
PM Forum Annual Conference 2026
November 2026
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Changing behaviours
BD training isn’t about taking technical experts and turning them into a salesforce. At its best, it is about behaviour change and personal growth, writes James Lumley. Lee Curtis’ frequent use of the taboo word ‘sales’ is deliberately designed to force fee earners to...
BD or not to BD Is coaching the answer?
Actuaries don’t market the services of insurance companies and software developers rarely put their coders in front of clients. Yet, even as professional services firms become better at harnessing the expertise of marketeers, the sector is increasingly training...
PM Forum announces dynamic communities
Member confidence, core life skills and personal growth are boosted through the seamless integration of superlative content, sophisticated groups and a comprehensive job board on the PM Forum’s popular Skills Development Platform. Welcome to a dynamic community that...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”