Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Are in-house teams set up for winning work?
Is it time to drop job titles and focus on task-based delivery, asks Christine Baltas? In-house marketing teams vary in approach depending on the needs of the business. And, while roles and responsibilities are designed and structured to reflect the services and...
How effective client experience drives business growth
In today’s competitive marketplace, standing out has become more challenging. Firms need to focus attention on creating distinct and compelling client experience strategies to capture attention and above all create loyalty for the long term, says Rita Carolan. A...
Hurry slowly
Starting a business is easy. But scaling up a professional services firm is a whole new challenge. Alistair Hindle speaks to Matt Baldwin. Hindles sits in a specialist corner of the legal industry, a firm of patent and trade mark attorneys helping start-up businesses...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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