Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
The building blocks of a seamless client journey
Client led listening
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
X-rated
I used to love Twitter. It was a little like my favourite pub (The Alma, Wandsworth Town). A terrific mix of people, views, gossip, news, laughter and banter. Of course, there were the idiots, but they were largely left alone, pushed into the corner and ignored. The...
Marketing salaries 30% higher in Australia than the UK
PM Forum has conducted its annual marketing salary and performance reviews survey for the past 17 years. The latest was organised in October 2024 jointly with ICON, a 3,000 strong association for professional services marketers across the Asia-Pacific region. It was...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”