Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Advancing the Dialogue on Professional Services Marketing
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars

“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Brodies wants to be the model law firm for mental health. Is it getting there?
It’s not fruit on a Friday. That’s the line Emma Newlands comes back to, writes James Lumley. Wellbeing, she says, can’t be an add-on. It has to be stitched into the culture of a firm – into its office design, billable hour targets, its trauma response playbook and...
You can’t wellness your way out of a toxic culture
While mental health support for fee-earners has long been on the radar, many business development and marketing teams still face high pressure with little protection. A growing number of firms are learning that real change comes from culture, not quick fixes, as James...
On the move .
Tom Dunn Tom Dunn has joined Simmons & Simmons as a Business Development Manager. Chris Broom Chris Broom joins PEM as Business Development Manager. He joins from the law firm Broadfield at an exciting time for Cambridge’s largest independent firm of accountants...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”