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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Lawyers in the dock
John de Forte takes a sideways look at the world of professional services marketing. How can law firms counter negative perceptions about their profession? An IT expert asked a user to choose a password of eight characters. The user replied: ‘Snow White and the Seven...
From zero to hero in seven days: How to build AI visibility fast
AI visibility is a discipline, not a one-off project, writes Larysa Hale. Right. Now that I have your attention, let’s be honest: nobody becomes a hero in seven days. What you can do in seven days is stop being invisible. Marketing has long revolved around rankings,...
Your AI strategy won’t fail because of the tech. It’ll fail because of trust
The AI winners won’t be the firms with the fanciest platforms; they’ll be the firms that build confident, responsible AI behaviour at scale. That’s a culture job, not an IT one, writes Hayley Brooksbank. Most AI conversations in professional services firms start with...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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