Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Investment in a firm’s brand is an essential pre-condition for growth
Beyond the logo: Delivering a rebrand that resonates
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Account-Based Marketing : The definitive guide for B2B marketers
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
Smells like team spirit
A late comer to internal communications, Tom Lee is now a passionate convert. He explains how it underpins marketing and business development at Fenwick Elliott. I was a late convert to internal comms. It always struck me as a less-glamorous relation to press...
Following the leaders
Kathryn Kneller, through her consultancy IC Mastery, has worked on internal comms projects for some of the world’s biggest and best-known businesses. Her clients include Nokia, HSBC, Vodafone, AstraZeneca and Unilever. And in her opinion, professional services firms...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”