Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
The building blocks of a seamless client journey
Client led listening
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
House Shouts
There will be very few law firms where the CEO knows the names of all 190 staff, and even fewer where those people are, like school, assigned a ‘house’. Alongside phenomenal growth, this is why Lawrence Stephens has been repeatedly tagged as the firm to watch. Matt...
Earning and learning – apprenticeship pioneers
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
Account-Based Marketing : The definitive guide for B2B marketers
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”