Coming Soon!
The PM Forum’s members area will be available soon. PM Forum is all set to launch The Skills Development Platform.
The launch webinar is on 1st November 2023 at noon.
“The varied and insightful content of the programme provides food for thought and ideas for action throughout the year. It’s an invaluable network that enables members to tap into collective experiences.”
Susanne Pugsley
Head of Programming
Upcoming events
Perspectives: A Gallery Tour for the Modern Marketer
As marketers, we obsess over the "Customer Journey"—but when was the last time you truly looked at a landscape through a different lens? We invite you to an exclusive gallery tour designed specifically for marketing leaders. This isn’t a standard art walk; it’s an...
Hey Professional Services marketing and communications folks out West—let’s connect!
We will be hosting a casual coffee drop-in in downtown Vancouver for anyone working in professional services, marketing and communications roles. Whether you're actively in the field or navigating a career transition, this is a warm invitation to pop by, say hi, and...
Why ’safe’ marketing doesn’t work
To survive in the crowded professionals-services market takes genuine differentiation. Yet while firms obsess over perfecting their offer, far fewer devote real energy to communicating what truly sets them apart. The result? Entire sectors end up playing by the same...
Did you miss one of our webinars?
Catch up now or select another video to watch. Take a look at these 3-minute teaser videos before watching the full content.
Mapping the Client Journey in Professional Services
Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking...
Justify Your Budget: The Real Case for Advertising
In this webinar, two outspoken advocates in favour of advertising by professional services firms came together—not to sell, but to scrutinise. They explored what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck....
Gen AI in Action: Elevate your thought leadership
Are you leveraging Gen AI to improve and evolve your marketing activity? This national webinar organised by North West committee, aimed to deepen knowledge through real-world case studies and actionable insights. This session is focused on: How Gen AI can be utilised...
What do delegates think?
“PM Forum events very much set the bar on what constitutes best practice.”
“If you’re a senior marketing/
BD professional the PM Forum
conference is the perfect
opportunity to take a step back
and re-prioritise your objectives.
It’s challenging and inspiring.”
“It was really interesting to learn about data use in different businesses and about senior marketing leadership in professional firm and how this differs.”





