As AI reshapes how information is created, discovered and consumed, professional services firms face new challenges in building, managing and protecting their reputations.
In this PM Forum webinar taster, Brooke Johnston (DAC Beachcroft), Ryan McSharry (Infinite) and Clementine Phillips (9fin), with Sophie Mellish (Infinite) as moderator, explored how AI is changing reputation management and the importance of maintaining trust and credibility in a digital world.
Key topics covered:
• How AI is changing the way reputation is measured
• The impact of AI on journalism and thought leadership
• Managing reputational risks from misinformation, deepfakes and AI-generated content
• The growing importance of authority, verification and visibility
• Strengthening reputational resilience and responding to emerging threats
A valuable discussion for marketing and communications professionals looking to understand the impact of AI on reputation, risk and influence.
Members can watch the full webinar here!
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