In this webinar, two outspoken advocates in favour of advertising by professional services firms came together—not to sell, but to scrutinise.
They explored what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck. Just a rigorous, good-faith debate.
The arguments against advertising was presented in a strong and reasonable way —and then they did their best to answer those arguments.
If you’ve ever had to justify a brand campaign, question a campaign plan, or defend your marketing budget, this one’s for you.
Members can watch the full webinar here:
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